HAPPENING -- 6:
INNOVATIVE TEA GIFT
PACKS FROM AVATAA BEVERAGES
BY P S SUNDAR
The
International Mountain Day (IMD) on December 11 gained added significance in
The Nilgiris with top quality teas from estates and factories holding
Rainforest Alliance certificate dedicating to tea connoisseurs in India and
abroad their mountain-friendly teas.
The
teas are new products from the speciality tea major Avataa Beverages and
manufactured from the leaves plucked from Billimalai Estate, some 10 kilometres
from Coonoor.
“Both
these factory and estate are Rainforest Alliance certified confirming our
commitment to conserve existing mountains and grow tea protecting the
waterbeds, wildlife and the ecosystem in our area”, Avataa Director G
Udayakumar told me.
“It
is, therefore, highly relevant to dedicate to the tea consumers such
mountain-friendly ‘festive collection packs of top quality teas’ on this IMD”,
he noted.
The
new festive gift packs were dedicated to the tea connoisseurs by Pooja Singh
Yohan, who has returned from Greece as the first person from The Nilgiris to
win ‘Triple Crown’ in Mrs India Worldwide who also holds ‘Achiever Aiming
Higher’ 2019 award.
“The
Tea Board has earlier distributed Avataa teas in Olympics. Avataa tea holds the record of fetching the
all-time highest price among any tea from any factory in any public auction
anywhere in South India. Now, it is
motivating people to gift its mountain-friendly tea varieties during the
forthcoming Christmas and New Year festivities”, Pooja said.
In
the ‘Mandala Festive Box’, as these gift packs are called, customers can choose
any four teas packed in attractive tins – Speciality teas (white, long ding,
twirl green, virgin green, oolong or green tea) or Herb green teas (cinnamon,
tulsi, turmeric and vanilla) or ethnic Indian tea variants (Saffron, Gujarat
Kawa, Masala and badam) or Fruits and Flower Teas (strawberry,
mango, orange, hibiscus, rose or jasmine)”, Udayakumar said.
“Tourists
visiting The Nilgiris can pick up these gift packs at Homewood Tea Museum in
Doddabetta peak picnic spot”, Avataa Specaility Tea Specialist ENR
Vejayashekara added.
(Response can also be sent to: pssundar.coonoor@gmail.com)
