CONSUMPTION --1

FAO’S IGG SEES SCOPE TO INCREASE TEA PER CAPITA CONSUMPTION

P S SUNDAR

The Inter Governmental Group on Tea of the FAO has identified the scope to increase the per capita consumption in tea producing nations including India.

“Although 75 per cent of all teas produced globally are locally consumed, there is still untapped demand potential in producing countries, most of which still have low per capita consumption levels”, it has said in its position paper.

It has observed that in Kenya, the world’s top tea exporting nation, domestic consumption is only a fraction of its production.  For that matter, in nearly all the countries in Africa, domestic consumption accounts for a small share of production.

Even among the 30 most consuming countries across the globe, the per capita consumption of as many as 18 countries is well below the groups’ average, indicating a vast untapped market potential, the IGG has noted. 

It has identified the rural markets in India to hold large untapped potential.   “India’s lower-income consumers offer a considerable market for unpackaged tea, which is a typically priced below its branded and bagged equivalent”, the IGG has observed.

“Despite its well known tea culture, India does not rank among the top tea consuming countries on a per capita basis”, it has declared.

“India’s tea market could still shift from unpackaged to packaged teas.   Currently, unpackaged teas account for more than 50 per cent of the overall market.   There is still between US $ 2 and 2.5 billion in yet untapped tea sales, indicating a significant opportunity for tea manufacturers”, the IGG has suggested.

“The shift from unpackaged to brand and specialty tea varieties is driven by several factors including rising incomes and emerging middle class, rapid urbanisation, busy lifestyles and time pressure.   More consumption and the demand for sustainable produce are also driving the investments”, it has added.

India’s per capita tea consumption is 0.78 kg per year against 3.2 kg of Turkey, 2.4 kg of Libya and 1.68 of the UK.

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD - 60:

VALENTINE'S DAY GIFT FROM AVATAA TEA..

INDIA'S TEA PRODUCTION FALLS IN 2018..

GLOBAL BLACK TEA OUTPUT UP..

MORE TEA IN THE NILGIRIS..

CTTA EARNINGS RISE..

HOMEDALE FACTORY TEA TOPS..

VIGNESHWAR TEA FOLLOWS..

TEA BOARD FIXES HIGHER GREEN LEAF PRICE..

(articles in The Assam Review and Tea News, Feb 2019)

BY P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 59:

SAFFRON, BADAM & GUJARATI KAHWA TEA FROM AVATAA..

ICE TEA AT QUALITY RESTAURANT, COONOOR..

UPASI DELEGATION TO ISRAEL..

VIGNESHWAR AND DARMONA TEA CREATING RECORDS AT TGLIA AWARDS..

NORTH INDIAN TEA WORKERS AT BILLIMALAI HELPING GAJA CYCLONE VICTIMS..

(articles in Contemporary Tea Time)

(response can also be sent to: pssundar.coonoor@gmail.com)

HAPPENING -- 5:

NOW, ROSE PETAL TEA FOR VALENTINE’S DAY

P S SUNDAR

As the Valentine’s Day is nearing, an innovative gift for the occasion with high-grown premium tea from The Nilgiris has been launched at Billimalai Estate, 10 kilometres from Coonoor. 

Pooja Singh Yohan, the current titleholder of ‘Mrs Nilgiris’ and G Udayakumar, Director of Avataa Beverages, launched this innovative product called ‘Rose Petal Tea’. 

Udayakumar honoured Pooja by gifting her this 'Valentine's Day Gift Box' ::

“This tea makes this year’s Valentine’s Day special because high-quality loose tea leaves are blended with natural Rose petals.   The rose tea is a healthy, tasty, fragrant, romantic beverage”, Udayakumar told me.

“Along with this, we are gifting homemade almond chocolates.  The tea and the chocolates are packed in a specially crafted red wooden box decorated tastefully with flowers, love birds, beads and bouquet.  We can send the gift box to any address given to us on www.avataatea.com or phone: 9940030156”, he explained.

“I am excited to launch this romantic gift of ‘Rose Petal Tea’ from Avataa Beverages for this year’s Valentine’s Day.  Avataa teas hold all-time high price records at auctions.   So, gifting them would mean expressing inexplicable love and value to your partner”, said Pooja Singh Yohan.

“Besides, this is an unusual way of expressing love.  Teas grown in high altitude are premium.  I am launching this at Billimalai Estate at 6,400 feet above sea level.  When such a tea is gifted, the altitude of love gets transferred with it”, she noted.

(pssundar.coonoor@gmail.com)

FOR THE RECORD -- 58:

FROST IN KORAKUNDAH TEA ESTATE..

WINTER SPECIALTY TEAS FROM AVATAA..

INDIA PRODUCES LESS TEA IN NOVEMBER ..

MORE TEA IN THE NILGIRIS ..

WORLD PRODUCES MORE BLACK TEA..

CTTA EARNINGS INCREASE..

FALL IN INDIA'S TEA EXPORT..

TEA BOARD'S GREEN LEAF PRICE AVERAGE LESS..

(articles in The Assam Review & Tea News, Jan 2019)

BY P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com) 

FOR THE RECORD -- 57:

AVATAA TEA WORKERS RESPOND TO GAJA CYCLONE RELIEF..

ICE TEA AT BUFFET BREAKFAST AT QUALITY RESTAURANT, COONOOR..

PRODUCTION STOPS IN NORTH INDIA..

LOWER OUTPUT IN INDIA..

HIGHER OUTPUT IN GLOBAL TEA BOWL..

EXPORTS POSE HAPPY TRENDS..

CTTA TURNOVER RISES..

TEA BOARD FIXING HIGHER PRICE FOR GREEN LEAF..

TEA BOARD GOES DIGITAL FOR APPLICATIONS FOR SUBSIDIES

(articles in The Assam Review & Tea News, Dec 2018 issue)..

BY P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 56:

AVATAA BEVERAGES' NEW CELEBRATION TEA PACKS..

BRIGHT OUTLOOK FOR TEA IN 2019..

WORLD TEA PRICES..

HAT-TRICK BY HOMEDALE TEA FACTORY ..

DARMONA TEA FETCHING TOP PRICE..

FALL IN INDIA'S TEA OUTPUT..

RISE IN GLOBAL TEA PRODUCTION ..

INCREASE IN INDIA'S TEA EXPORTS..

TEA BOARD'S PRICE FIXATION ..

(articles in The Assam Review & Tea News, Nov 2018 issue)

BY P S SUNDAR.

(response can also be sent to: pssundar.coonoor@gmail.com)