MILESTONE -- 6:

AVATAA RECORD-PRICE TEA COMING UP FOR AUCTIONS TOMORROW..

(article in today's The New Indian Express)

BY P S SUNDAR.

(response can also be sent to: pssundar.coonoor@gmail.com) 

FOR THE RECORD-- 45:

TEA & TOURISM ..

INDIAN TEA PRODUCTION TAILING BEHIND LAST YEAR ..

GLOBAL PRODUCTION UP..

LESS TEA IN THE NILGIRIS ..

CTTA EARNINGS FALL..

AVATAA TEA ONLINE DISCOUNT ..

(articles in The Assam Review & Tea News March 2018)

BY P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 44:

44 YEARS OF OBSERVING THE TEA INDUSTRY ..

BY P S SUNDAR

(article in "NATIVE' magazine March 2018)..

(response can also be sent to: pssundar.coonoor@gmail.com)

MILESTONE -- 5:

ON-LINE SALES OF AVATAA TEA WITH DISCOUNT..

(article in The New Indian Express)

BY P S SUNDAR

Tea Board Executive Director C Paulrasu IAS (right) honouring Avataa Beverages Director G Udayakumar

(response can also be sent to: pssundar.coonoor@gmaiil.com)

FOR THE RECORD -- 43:

DIGITALISATION IN TEA INDUSTRY ..

RECORD TEA PRODUCTION IN INDIA..

FALL IN WORLD BLACK TEA OUTPUT ..

GOOD MARKET ..

TOP PRICE FETCHERS..

AWARD TO AVATAA BEVERAGES ..

BY P S SUNDAR

(articles in The Assam Review and Tea News Feb 2018 issue)

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 42:

GLOBAL TEA DIGEST 2017 RELEASED ..

2018 OPENS WITH HAPPY NOTE ON MARKET FRONT..

INDIAN PRODUCTION FRONT IS NOT SO GOOD..

WORLD TEA PRODUCTION DOWN ..

THE NILGIRIS TEA OUTPUT UP IN 2017..

FROST BITE IN THE NILGIRIS THIS YEAR..

(articles in The Assam Review and Tea News, January 2018)

By P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com) 

MILESTONE -- 4:

AVATAA WHITE TEA WINS GOLD MEDAL IN GLOBAL CONTEST

By P S SUNDAR

Tea Board Executive Director C Paulrasu has honoured G Udayakumar, Director, Avataa Beverages, for bringing credit to the Nilgiris with the Avataa White Tea bagging Rank No: 1 at the ‘Gold Medal Tea Competition’ at the 8^th Annual North American Tea Conference.

Tea Board Executive Director C Paulrasu (right) honouring Avataa Director Udayakumar.

“Our winning this Gold Medal is an acknowledgement by the international tea community that the White Tea produced in The Nilgiris is qualitatively superior to all varieties of teas produced in any part of India, including the world-famous Darjeeling”, Udayakumar told me. 

White Tea is a speciality product commanding premium prices in the world market.

“We manufacture Avataa White Tea with the tender leaves plucked as a ‘single leaf with a bud’ from the exclusive tea bushes in the select sections of Billimalai Estate, some 10 kilometres from Coonoor”, Udayakumar noted.

“Located at an elevation of 6,400 feet above mean sea level, the tea leaves of this estate hold white pubescence hairy leaf structure by nature and that adds to the taste of the white tea manufactured with these leaves”, he disclosed.

“These select leaves undergo mild dehydration process in a hi-tech methodology and the end product has a jade green and silvery leaf appearance producing fragrant brew with a light and refreshing aroma followed by soothing after taste”, he explained.  

“Tea Board had earlier distributed our teas at Olympic Games. To help connoisseurs and common consumers enjoy white tea, we have come out with combination packs containing other varieties with White Tea”, Avataa Beverages Speciality Tea Production Executive ENR Vejayashekara said.

(response can also be sent to: pssundar.coonoor@gmail.com)