FOR THE RECORD -- 80:

HELP TO WORKERS AT AVATAA BILLIMALAI ESTATE..

OLD AGE HOME AT DENALAI VILLAGE..

INDIA HEADING FOR A STEEP FALL IN TEA PRODUCTION..

GLOBAL BLACK TEA OUTPUT FALLS BECAUSE OF INDIA..

NORTH EAST MONSOON IMPACT..

TEA BOARD ISSUES GUIDELINES..

HIGHER EARNINGS AT TEA AUCTIONS..

TEA BOARD FIXES GREEN LEAF PRICE IN ADVANCE..

GOOD PRICE FOR HOMEDALE TEA..

(articles in The Assam Review and Tea News, Nov 2020)

(response can also be sent to: pssundar.coonoor@gmail.com)

 FOR THE RECORD -- 79:

IMMUNITY BOOSTING TEAS FROM AVATAA..

TEA MIXOLOGY AT SAVOY OOTY..

INDIAN TEA PRODUCTION HEADING FOR A CRASH..

LESS BLACK TEA IN THE WORLD...

SMALL GROWERS IN A FIX..

BOUGHT LEAF FACTORIES RESTRICTING PURCHASE OF GREEN LEAF..

TEA BOARD ISSUING SHOW CAUSE NOTICES..

EARNINGS OF CTTA AUCTIONS RISE..

(articles in The Assam Review and Tea News, Oct 2020)

(Response can also be sent to: pssundar.coonoor@gmail.com)

 FOR THE RECORD -- 78

EUCALYPTUS OIL FACE MASK SPRAY WITH HAND SANITIZER..

ORGANIC KITCHEN GARDEN AT SAVOY HOTEL, OOTY..

RECORD PRICES OF BOUGHT LEAF FACTORY TEAS..

MASSIVE INCREASE IN AUCTION PRICE AVERAGE ..

CTTA AUCTION EARNINGS RISE..

ALL-TIME HIGH AVERAGE PRICE FOR GREEN LEAF..

MASSIVE FALL IN INDIA'S TEA PRODUCTION..

LESS BLACK TEA IN THE WORLD ..

(articles in Assam Review and Tea News, Sept 2020)

(Response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 77

ADDRESSING CLIMATE CHANGE ..

INNOVATIVE PRODUCTS OF AVATAA TEA

(Articles in Contemporary Tea Time April-June 2020 issue)

BY P S SUNDAR

(Response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD-76

ANTI VIRUS MASK..

INTERNATIONAL TEA DAY SPECIAL AUCTION..

GOLDEN LEAF AWARD..

FALLING TEA PRODUCTION IN INDIA..

TEA BOARD'S MINIMUM AVERAGE PRICE..

(articles in The Assam Review & Tea News, July 2020)

BY P S SUNDAR

(Response can also be sent to: pssundar.coonoor@gmail.com)

INTERNATIONAL TEA DAY - 1


TEA BOARD ANNOUNCES SPECIAL AUCTION TO CELEBRATE INTERNATIONAL TEA DAY

by P S SUNDAR

Tea Board has announced that a special auction will be conducted in different auction centres in the country to celebrate the first International Tea Day (ITD) and some proceeds from this are likely to be contributed to relief funds, especially at this trying time when the nation is fighting against Covid-19.

This follows the United Nations General Assembly designating May 21 as ITD based on the proposal put forth by the Government of India at the session of the Intergovernmental Group on Tea.

“This being the first year of official celebration, Tea Board has planned a series of programmes through various platforms for observing this special day”, Tea Board’s Director of Tea Development (DTD) S Soundararajan said.

As part of this, Tea Board has announced a special auction of tea manufactured with high quality green leaf plucked on May 21.

Titled ‘limited edition endeavour’, the programme invites planters to pluck the highest quality tea of two leaves a bud in the fields across the country on May 21 and manufacture it in factories on May 22.

The DTD said that these teas will have to be packed in paper sacks for offering in special auction. The maximum number of packages in a lot has to be five and a factory can offer only five lots at the maximum for all categories of teas – orthodox or CTC.

He said that both estate and bought leaf factories can participate in this programme.

“A special auction will be conducted in all the auction centres in the country in June and a percentage of sale proceeds will be shared with relief funds or as decided by the Committee to be set up for this purpose”, Soundararajan said.

He asked all those desirous of participating to contact the auction centres by May 19.

He also asked the participants to follow the safety norms against COVID-19.

He said that this programme gains significance because quality is the prime factor which upholds India in the global tea market.

(Response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 75:

UPASI ON UNION BUDGET..

INDIAN TEA PRODUCTION IN 2019, A NEW RECORD..

GLOBAL BLACK TEA OUTPUT IN 2019 ROSE OVER 2018..

MORE TEA IN THE NILGIRIS..

LOWER EARNINGS AT CTTA AUCTIONS..

HOMEDALE CREATES NEW PRICE RECORDS..

TEA BOARD ANNOUNCES GREEN LEAF PRICES..

(Articles in The Assam Review & Tea News, Feb 2020)

BY P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 74:

INNOVATION & CERTIFICATION IN 2020 & BEYOND..

INDIA HEADING FOR RECORD TEA PRODUCTION..

GLOBAL BLACK TEA OUTPUT UP..

LESS TEA IN THE NILGIRIS..

2019 DISAPPOINTING YEAR FOR TEA TRADERS..

HOMEDALE & GLOBAL TEA BROKERS CREATE NEW PRICE RECORD IN 2020..

MORE EARNINGS FROM TEA EXPORTS..

TEA BOARD FIXES LOWEST PRICE FOR GREEN LEAF IN TWO YEARS..

(articles in The Assam Review & Tea News, Jan 2020)

BY P S SUNDAR

(response can also be sent to: pssundar.coonoor@gmail.com)

FOR THE RECORD -- 73:

DR KS POTHI HONOURED BY POOJA..

VIGNESHWAR FACTORY GETTING ALL 6 AWARDS IN GOLDEN LEAF CONTEST..

HOMEDALE / GLOBAL TEA BROKERS / OSWAL TEA HONOURED FOR FETCHING HIGHEST PRICE IN 2019..

AVATAA TEA FESTIVE COLLECTIONS..

TEA BOARD STALL AT UPASI CONFERENCE..

(article in Contemporary Tea Time)

BY P S SUNDAR.

(Response can also be sent to; pssundar.coonoor@gmail.com) 

FOR THE RECORD -- 72:

WELCOMING 2020 WITH LOTS OF HOPES..

FESTIVE COLLECTIONS FROM AVATAA BEVERAGES..

INTERNATIONAL TEA DAY ..

E-AUCTION IN JORHAT..

2019 -- THE YEAR THAT WAS..

RECORD PRODUCTION IN INDIA..

MORE BLACK TEA IN THE WORLD ..

LESS EARNINGS AT TEA AUCTIONS..

TEA BOARD'S GREEN LEAF PRICE, THE LOWEST IN TWO YEARS..

TEA BOARD CANCELS LICENCE FOR ADULTERATING TEA..

TEA BOARD ISSUES SHOW CAUSE NOTICES INCLUDING TO INDCO AND TANTEA FACTORIES..

TEA BOARD ADDRESSES CLIMATE CHANGE IMPACT..

(Articles in The Assam Review & Tea News, Dec 2019)

BY P S SUNDAR. 

(Response can also be sent to: pssundar.coonoor@gmail.com)