MILESTONE -- 4:
AVATAA WHITE TEA WINS GOLD MEDAL IN GLOBAL CONTEST
By P S SUNDAR
Tea Board Executive Director C Paulrasu has honoured G
Udayakumar, Director, Avataa Beverages, for bringing credit to the Nilgiris with
the Avataa White Tea bagging Rank No: 1 at the ‘Gold Medal Tea Competition’ at
the 8th Annual North American Tea Conference.
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Tea Board Executive Director C Paulrasu (right) honouring Avataa
Director Udayakumar.
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“Our winning this
Gold Medal is an acknowledgement by the international tea community that the
White Tea produced in The Nilgiris is qualitatively superior to all varieties
of teas produced in any part of India, including the world-famous Darjeeling”,
Udayakumar told me.
White Tea is a
speciality product commanding premium prices in the world market.
“We manufacture
Avataa White Tea with the tender leaves plucked as a ‘single leaf with a bud’
from the exclusive tea bushes in the select sections of Billimalai Estate, some
10 kilometres from Coonoor”, Udayakumar noted.
“Located at an
elevation of 6,400 feet above mean sea level, the tea leaves of this estate
hold white pubescence hairy leaf structure by nature and that adds to the taste
of the white tea manufactured with these leaves”, he disclosed.
“These select leaves
undergo mild
dehydration process in a hi-tech methodology and the end product
has a jade green and silvery leaf appearance producing fragrant brew
with a light and refreshing aroma followed by soothing after taste”, he
explained.
“Tea Board had earlier
distributed our teas at Olympic Games. To help connoisseurs and common
consumers enjoy white tea, we have come out with combination packs containing
other varieties with White Tea”, Avataa Beverages Speciality Tea Production
Executive ENR Vejayashekara said.
(response can also be sent to: pssundar.coonoor@gmail.com)
